Trademark Monitoring
Protect your brand from unauthorized use with proactive trademark monitoring. Identify, address, and eliminate potential copycat activities and ensure consistent brand protection with our trademark monitoring services.
Protect your brand from unauthorized use with proactive trademark monitoring. Identify, address, and eliminate potential copycat activities and ensure consistent brand protection with our trademark monitoring services.
Trademark Search Facility + Expert Lawyers = Peace of Mind
Trademark monitoring, often referred to as trademark watching or brand monitoring, is an essential tool used for tracking existing and potential trademarks. It is a continuing process that involves close maintenance of the brand to prevent infringement, misuse, dilution, or counterfeiting of your products or services.
Trademark monitoring services simply allow trademark owners to get alerts when a similar trademark is filed. The process is further considered a crucial tool ensuring safeguarding the identity, reputation and value of the brand.
Trademark monitoring acts as a preventive measure that potentially saves hundreds of thousands of dollars in lost revenue and costly trademark infringement lawsuits. It not only monitors the use of registered trademarks to detect potential infringement by third parties but also involves regular monitoring of trademark registries and other sources of trademarks.
Every trademark owner must conduct trademark monitoring, to identify similar trademarks that might cause public confusion or has the potential to dilute marks reputation. Its major goal is to allow businesses to keep the distinctiveness and reputation of their brand. It preserves the owner’s trademark rights and prevents illegal usage by competitors or other parties.
Trademarks are basically a form of intellectual property that is used to identify and distinguish the products, services or brands from the others present in the market. It acquires a great deal of goodwill and reputation. It is crucial to vigilantly prevent third parties from using our trademarks represented in the form of words, phrases, symbols, designs or a combination of these elements.
Additionally, trademarks, which are characteristics or combinations of characteristics, are capable of distinguishing the goods or services of one enterprise from those of other enterprises. It falls under the ambit of intellectual property rights and is protected by national and international laws.
Trademark watching services, which are designed to assist brand owners proactively, are further categorized into the following types, as discussed below:
Identical trademark watching is a type of trademark watch service which mainly focusses on identifying trademarks that are exactly the same as your own, including logos, labels, or devices.
Similar trademark watching is one of the types of trademark watching services that identify trademarks that are similar to your own, either visually or phonetically, to prevent confusion in the marketplace. It is also known as direct-hit monitoring, where trademark databases are routinely searched for identical or confusingly similar marks.
Trademark watch with opinion is one of the types of trademark watching services that not only provides notification of similar or identical trademarks but also opines on the likelihood of infringement or confusion.
International trademark watching is a type of trademark watching service that helps you keep track record of similar brand names across the web or new applications at the trademark office, both in India and globally.
The trademark owners intending to protect their brand’s reputation must adopt both the proactive and reactive approaches necessary for effective trademark monitoring. Below mentioned are some of the key benefits of online trademark monitoring:
Trademark monitoring provides protection against trademark infringement activities and takes appropriate steps to stop future usage of their mark. It safeguards their brand identity and avoids harm to their intellectual property by identifying infringement.
Regular monitoring of trademarks helps businesses to identify and take action against counterfeit and illegal use of their brand name. Furthermore, it helps protect your brand from knock-offs that significantly damage your brand’s reputation.
Online trademark monitoring helps safeguard your brand’s reputation and ensures that customers continue to trust your products or services by preventing misuse or imitation of your trademark. It upholds the integrity of your brand with the national and international customer.
Trademark monitoring plays a crucial role in preventing trademark dilution, which occurs when third parties make use of confusingly similar to famous brands. It further helps businesses to stop such unauthorized use and preserve the distinctiveness of their trademark.
Online trademark monitoring allows for early detection of potential infringements, which helps eliminate the cost of legal proceedings. It simply addresses threats at an early stage, leading to the conservation of valuable resources and time.
Trademark monitoring gives valuable and actionable insights into your competitors filing trademarks within the industry. Since a trademark is a strategic immaterial asset, keeping a track record of every competitor's activity helps you stay ahead in the market.
The list of entities eligible to apply for online trademark monitoring, which safeguards their brand identification, is as discussed below:
Registering a trademark in India ensures brand building, reputation, and legal protection. The documents required for trademark registration in India are mentioned below-
The process to implement online trademark monitoring helps companies/ trademark owners to identify trademark infringement in a timely manner. Below is the detailed process required to implement trademark monitoring in India:
The first requires the applicant to identify the registered trademark, which covers the name, symbol or another distinguishing characteristic of the trademark.
The next step requires the applicant to determine the trademark and create a monitoring system capable of keeping a watch on the phrases and variations you want to monitor.
In the next step, routine trademark monitoring ensures keeping an eye on the online activity to prevent any illegal usage of the business registered trade/ brand name.
Once the trademark watch service is completed, real-time information on the attempts by other businesses and individuals intending to register similar trademarks in other domains is provided.
The final step in trademark monitoring is taking prompt action and filing oppositions to avoid unauthorized infringement or misuse of your registered trademark.
The difference between trademark monitoring and trademark watch services, which aim at identifying and protecting the trademarks from potential infringement, are as outlined below:
The applicants ignoring to have a trademark monitoring plan for similar goods or services results in irreversible harm to your previously distinctive mark. Any non-compliance with the online trademark monitoring services results in loss of trademark rights, confusion, financial loss, unauthorized and frivolous use of a trademark, etc. The absence of a trademark monitoring plan further leads to trademark infringement, brand dilution, loss of market share, and reputational damage. However, having a trademark monitoring plan is essential to reduce these risks and protect the long-term success of your business.
The fees for choosing trademark monitoring services in India vary depending on the provider and scope of services. However, these charges include the consultation fee required for trademark monitoring in India.
The timeline for trademark watching in India typically takes around 12 to 18 months, varying depending upon factors like objections or oppositions raised, potential infringements, and notifications of similar marks being published in the trademark journal.
At Entermark, we hold a team of experts with an understanding and knowledge of strong trademark monitoring software that helps customers protect their valuable brand names. Start connecting our team to make use of both traditional and unconventional resources used to monitor potential infringements of trademarks in India.
Access to 10 million + Trademark Records Online Trademark Tracking Software Customized Monitoring Parameters 24/7 Customer Support and Assistance Grants Trademark Protection in 200+ Jurisdictions Provides Timely Alerts and Notifications Flexible Prices with No Hidden Charges Team of 1000+ IP Professionals, Legal Advisors, and Brand Owners Prevents Potential Legal Disputes and Court Actions Provides Realistic Search Results with 99.9% AccuracyThe questions and answers mentioned below are the roadmap for your better understanding. Let's go through it once.
Trademark monitoring, often referred to as trademark watching or brand monitoring, is a continuing process that involves tracking or maintaining your brand image to prevent infringement, misuse, dilution, or counterfeiting of your products or services.
Trademark monitoring is essential for protecting your trademark rights. It further helps identify potential infringements, prevent brand dilution, and take timely action to safeguard your brand’s identity and reputation.
The process required for trademark monitoring includes various steps, as provided below:
The infringements like similar domain name registration, similar trademarks filed, and unauthorized use on social media must be crucially monitored.
Trademark monitoring, which is an ongoing process, must be conducted either monthly or quarterly to ensure the avoidance of potential infringements.
Yes, businesses and trademark owners can conduct trademark monitoring either by themselves or through a professional monitoring service provider.
While trademark monitoring is crucial for protecting your brand, it doesn’t guarantee that infringements won’t happen. Instead, it helps you detect potential issues early so you can take prompt and effective action to defend your rights.
Yes, the businesses and trademark owners appointing a local trademark attorney/ specialized monitoring services are eligible to monitor trademarks in other countries.
Your trademark may lose its authenticity and value if another one already exists which is similar or identical to yours. This may leave buyers confused about the commercial origins of both trademarks. It may further impact the image of your brand in a negative way. Hence, we recommend you hire a trademark watch company like Entermark that offers trademark monitoring services and empower your brand.
Any individual or a firm who consider their trademarks as a substantial asset for their operations should use our trademark watch services. Through our trademark monitoring services, you may catch up on new trademark applications and safeguard the rights that your own brand grants.
The seasoned experts at Entermark maintain consistent observation of industrial property bulletins. Entermark has deployed the most effective AI-powered trademark search and monitoring mechanism to help brand owners and professionals. Now, combating imitations is no longer a challenge or complexity.